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Value Is Starting to Get Noticed
Northrim BanCorp Inc (NASDAQ: NRIM)’s recent strength didn’t come from noise or a sudden burst of attention.
You’re not looking at a stock that needs a rescue story. You’re watching one where value is starting to register.
It came from the market, adjusting how it values what’s already in place.
When you see a value stock hold higher levels instead of sliding back, that’s usually the first sign perception is shifting.
What should catch your eye is the tempo.
This isn’t a sprint ahead of fundamentals. It’s a measured move that suggests the discount is narrowing, not gone.
That kind of price action tends to show up early in a revaluation cycle, when patience still pays, and the market hasn’t rushed to fully catch up.
Action: Accumulate on pullbacks into $26.50–$27.25.
That zone has absorbed selling without losing structure, which is exactly how early repricing behaves before recognition accelerates.

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The Case Is Being Built From the Inside
What NRIM is doing operationally is running ahead of what the stock currently reflects.
Operations are steady, earnings expectations are moving higher, and the balance between growth and discipline is improving, yet the stock still trades like it needs more convincing.
That hesitation is exactly where value setups tend to live.
What’s doing the work here isn’t a one-time boost. The business is showing improving earnings power, better operating consistency, and a model that benefits as conditions ease for banks.
Price has started to respond, but not aggressively, which tells you valuation is adjusting in stages rather than jumping ahead of reality.
Here’s what belongs on your radar right now:
Earnings Direction: Expectations are trending higher, reinforcing that performance is improving rather than stalling.
Operational Consistency: Results are being supported by core banking strength, not financial engineering.
Valuation Gap: Price action suggests recognition is beginning, not complete.
Early Alignment: The stock is starting to move with fundamentals, but the adjustment is still measured.
That gap between business progress and full market recognition is still open. As long as execution holds and expectations continue to firm, the value case stays intact.
Action: Add 25% on a daily close above $28.25 (the 52-week high). That’s the signal that fundamentals are no longer being debated.

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Value Is Showing, Recognition Gap Still Open
Execution is running ahead of the stock, and that’s where the edge sits.
Earnings expectations are firming up, participation is improving, and recent strength has held instead of fading, yet the market is still treating NRIM with restraint.
Price action suggests recognition has started, leaving space between how the business is performing and how it’s being valued.
What’s holding attention back is hesitation.
Regional banks carry baggage, and the market tends to move carefully when it does reappraisals in this space.
That caution keeps the valuation grounded even as performance improves, which is exactly how recognition gaps tend to form.
Here’s what stands out right now:
Momentum Under the Hood: Strength has been building across multiple weeks, reinforcing that this move isn’t isolated.
Price vs Performance Gap: The stock is responding, but not aggressively, signaling valuation is still catching up.
Execution Clarity: Core operations are delivering steadier results, supporting improved expectations.
Delayed Attention: Broader sector skepticism is slowing recognition, not erasing progress.
Taken together, this reads like a business gaining traction while the market takes its time adjusting.
Action: Treat the hesitation in price as part of the opportunity, not a warning sign.
Stay fully positioned while the stock holds above $26 and earnings expectations continue to firm. With P/E ~9.6, time is doing the heavy lifting here.

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Peer Check: Where NRIM Stands
NRIM isn’t moving alone. Compared with regional peers, it’s showing steadier progress and clearer operational momentum.
While other banks adjust to shifting conditions, NRIM is pulling ahead with a combination of consistent execution, improving margins, and stronger earnings direction.
That gives you a sharper sense of what’s actually working versus what’s just noise.
Here’s what jumps out right now:
Stronger Footing: Core operations are holding steady while competitors show more uneven results.
Execution Advantage: Cost management, lending efficiency, and strategic growth initiatives are supporting ongoing strength.
Momentum Lead: Performance trends are reinforcing price direction while peers react to volatility.
These patterns highlight where NRIM is building a measurable advantage and why its trend deserves attention.
Action: Use NRIM as the anchor position within regional-bank exposure.
If capital needs to be freed, trim higher-beta peers first... this one is compounding quietly with a ~4.8% NIM.

The Trade-Off: Patience and Potential
NRIM is moving with momentum, but there are still factors that could create small bumps along the way.
Lending conditions, sector shifts, and market caution around regional banks add a layer of complexity, yet the stock is already factoring in some of that.
That balance between risk and ongoing strength gives you a clearer picture of where opportunity sits without relying on a single catalyst.
Here’s what stands out:
Cost and Margin Dynamics: Rising lending efficiency and disciplined operations are keeping downside contained.
Execution Tracking: Core performance and operational initiatives are holding steady, supporting continued momentum.
Built-In Cushion: Price already reflects some caution, giving breathing room while fundamentals push forward.
Upside Potential: Earnings and adoption trends continue to point in the right direction, sustaining upward pressure.
This mix of measured strength and built-in protection shows where the stock can advance while keeping exposure sensible.
Action: Set a hard stop near $25.50. Below that level, the market is rejecting the reprice. Above it, let the structure breathe... this isn’t a momentum stock, it’s a grind.

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Final Word: NRIM’s Story Is Gaining Traction
Execution, margins, and lending efficiency are all moving in the right direction, yet the stock is still catching up.
Revenue and profitability trends are improving across multiple segments, and recent management actions show confidence in the business.
The market has started to notice the progress, but the full story isn’t fully reflected in the price, giving you a clear line of sight on where momentum is building and where upside is forming.
Each quarter of steady results adds credibility to the narrative.
Temporary shifts in lending conditions or cautious sector sentiment might create minor dips, but the stock already factors some of that in.
That gives you the chance to track fundamentals closely and focus on where execution and adoption are stacking up to support further gains.

Setup Scorecard
Entry Window: NRIM is holding a steady range after recent strength, creating a setup where the stock can respond to improving fundamentals without hitting immediate resistance.
Catalyst Watch: Execution, margin trends, and adoption metrics are all showing where the next leg higher could develop.
Upside Setup: Operational improvements, rising adoption, and disciplined execution give the stock room to climb as the market continues to price in performance.
Downside Cushion: Some caution is already reflected in the price, and strong fundamentals provide a floor that limits risk.
What Moves It Now: Track execution trends, margin direction, and adoption signals to see where momentum is aligning with fundamentals.

That's our coverage for today; thanks for reading! Reply to this email with feedback or any value names you'd like us to dig into.
Best Regards,
—Noah Zelvis
Undervalued Edge




